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film persona

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1No 1Yes

1attitude 1authenticty 1behavior 1celebrity 1celebrity endorsement 1celebrity investment 1celebrity-brand 1endorsement 1thesis by publication 1transgression

1Baxter, Stacey M. 1Ilicic, Jasmina 1Kennedy, Amanda 1Kennedy, Amanda Lee

1journal article 1thesis

Date

12019 12021

1Adobe Acrobat PDF

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Full Text

1No 1Yes

1attitude 1authenticty 1behavior 1celebrity 1celebrity endorsement 1celebrity investment 1celebrity-brand 1endorsement 1thesis by publication 1transgression

1Baxter, Stacey M. 1Ilicic, Jasmina 1Kennedy, Amanda 1Kennedy, Amanda Lee

1journal article 1thesis

Date

12019 12021

1Adobe Acrobat PDF

Title
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Date

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Beyond celebrity endorsement: new opportunities for celebrity advertising and branding

- Kennedy, Amanda Lee

Creator: Kennedy, Amanda Lee
Resource Type: thesis
Date: 2021

Beyond celebrity endorsement: new opportunities for celebrity advertising and branding

Creator: Kennedy, Amanda Lee
Resource Type: thesis
Date: 2021

Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments

- Kennedy, Amanda, Baxter, Stacey M., Ilicic, Jasmina

Creator: Kennedy, Amanda , Baxter, Stacey M. , Ilicic, Jasmina
Resource Type: journal article
Date: 2019

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English (Australia)
English (Australia)
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